barbara cerda

Writer | Strategic Content Creator | Narrative Systems Thinker
Columbus, GA · Remote
barbaracerdaonline.wordpress.com

I specialize in making complex ideas legible—without making them smaller.

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PROFILE

I’m a multidisciplinary writer and content creator working at the intersection of economics, governance, technology, and narrative storytelling. My work translates complex systems—financial, political, cultural, and technological—into clear, engaging, and visually compelling content for broad audiences.

With university education in science, economics, and finance, and over a decade as a published author and professional content strategist, I build content ecosystems—not just articles. I blend long-form analysis, SEO strategy, visual storytelling, and AI-assisted production to help ideas scale across platforms.

My focus: content that informs, persuades, and endures.

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CORE STRENGTHS

• Long-form analysis & opinion writing
• SEO-driven content strategy
• Narrative & brand voice development
• Economic, legal, and governance commentary
• Visual-first storytelling (text → image → video)
• AI-assisted content workflows & prompt engineering

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TOOLS & PLATFORMS

WordPress (Block Editor) · SEO & Analytics · Google Docs · MS Office 365 · Teams
Canva · Trello · Project Management (PMI member since 2014)
MidJourney (Alpha) · GPT-4+ · Prompt Engineering
Business & Bank Operations · Trust Law Fundamentals

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PROFESSIONAL EXPERIENCE

Author & Publisher — Club Lighthouse ePublishing
February 2014 – Present

• Published multi-book fiction and nonfiction works with a strong emphasis on world-building, social systems, and human behavior
• Developed and executed SEO-driven content strategies to support book launches and long-tail discovery
• Built and managed author platforms, including website content, review ecosystems, and audience engagement
• Currently developing two new book series with integrated multimedia and visual storytelling components
• Maintains active author presence on Goodreads and related platforms

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Freelance SEO Copywriter & Editor — Progressive Dental Marketing
January 2022 – May 2022

• Produced and edited technical digital marketing copy for a national dental healthcare group
• Customized messaging to align with consumer psychology and healthcare compliance standards
• Developed web content optimized for search visibility and conversion

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Freelance Journalist & Content Creator — Collision
May 2017 & June 2021

• Conducted interviews and produced editorial content across culture, technology, and business topics
• Delivered concise, publication-ready journalism under deadline

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Freelance Marketing Copywriter — Robert Half / Pure Red (Remote)
July 2021 – September 2021

• Served as short-form editor for Carlisle Foodservice Products’ marketing campaign
• Refined brand voice and clarity for B2B marketing materials
• Delivered final-stage editorial polish under tight project timelines

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EDUCATION

Nephrology Technology
Chicago City Colleges — Malcolm X College, Chicago, IL
1974 – 1977

Biological Sciences & Economics
Northeastern Illinois University, Chicago, IL
1977–1978 · 1993–1994

American Institute of Banking
Finance & Banking Studies